Evaluate each of the following approaches that a commercial business could use to gather information on the competitiveness A careful study of journals
_____ Telephone tapping of telephones of competitors
_____ Being taken for a potential customer for competitors
_____ Getting loyal customers to switch off the phone "request for proposal" soliciting competitors' bids
_____ Competitors buy "products and disassemble
_____ Responsible for hiring consultants who worked for competitors
Rewarding _____ competitors' employees for tips
_____ Competitors questioning 'customers and / or suppliers
_____ On the purchase and garbage competitors analysis "
_____ Advertising and interviewing for nonexistent jobs
_____ Take guided tours of the facilities of competing
_____ Release of false information about the company in order to confound competitors.
_____ Competitors questioning 'techniques at trade shows and conferences
_____ Persons who hire key detriment of its competitors
Competitor Analysis _____ "union contracts
Having time employees _____ people who work for competitors
_____ Aerial Study competitors facilities
Generally, and according to the article "The Ethics of Competitive Intelligence ( http://mba.tuck.dartmouth.edu/pdf/2005-1 ... "while most of the practices of competitive intelligence are not regulated, experts in the field suggest that companies use the test to "sniff" to monitor their own behavior. It means asking, "how this look on the first page if it had come to light?" If the answer is "poor", then plans should be deleted or modified "
For example, the code of ethics Procter & Gamble states that:
"We collect competitive information through proper public or other legal remedies, but do not use information that was obtained illegally or abused by others, including false statements hanks, invasion of property privacy, or coercion. "
Using common sense, I answered questions as follows:
The wiretap telephones of competitors
immoral
Posing as a potential customer for competitors
immoral
Getting repeat customers to turn off the phone "request for proposal" soliciting competitors' bids
immoral
Buy product competitors and to dismantle
Is it economically feasible?
Hiring management consultants who have worked for competitors
No problem, since they do not reveal confidential information competitor.
Reward the competitors for employees tips
Immoral
Asking customers from competitors and / or suppliers
No problem with that, so far does not reveal confidential information of
The acquisition and analysis of competitors' garbage
"Dirty", but ethical and legal, if she comes from legal sources
Advertising and interviewing for nonexistent jobs
Immoral
Taking tours of the facilities of competitors
Ethics, if we do not conceal our identity or affiliation
Release of false information about the company in order to confuse competitors.
Immoral
Questioning of those competing technologies at trade shows and conferences
Ethics, insofar as we do not conceal our identity or affiliation
Hiring key people away from competitors
A common ethical practice. Note: this does not mean that we can leverage their knowledge of privileged / confidential information they may have.
Analysis of competitors union contracts
Ethics, if.
Posted on June 14, 2010.