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Facilities Management Journal

Facilities Management JournalEvaluate each of the following approaches that a commercial business could use to gather information on the competitiveness

A careful study of journals

_____ Telephone tapping of telephones of competitors

_____ Being taken for a potential customer for competitors

_____ Getting loyal customers to switch off the phone "request for proposal" soliciting competitors' bids

_____ Competitors buy "products and disassemble

_____ Responsible for hiring consultants who worked for competitors

Rewarding _____ competitors' employees for tips

_____ Competitors questioning 'customers and / or suppliers

_____ On the purchase and garbage competitors analysis "

_____ Advertising and interviewing for nonexistent jobs

_____ Take guided tours of the facilities of competing

_____ Release of false information about the company in order to confound competitors.

_____ Competitors questioning 'techniques at trade shows and conferences

_____ Persons who hire key detriment of its competitors

Competitor Analysis _____ "union contracts

Having time employees _____ people who work for competitors

_____ Aerial Study competitors facilities

Generally, and according to the article "The Ethics of Competitive Intelligence ( http://mba.tuck.dartmouth.edu/pdf/2005-1 ... "while most of the practices of competitive intelligence are not regulated, experts in the field suggest that companies use the test to "sniff" to monitor their own behavior. It means asking, "how this look on the first page if it had come to light?" If the answer is "poor", then plans should be deleted or modified "
For example, the code of ethics Procter & Gamble states that:
"We collect competitive information through proper public or other legal remedies, but do not use information that was obtained illegally or abused by others, including false statements hanks, invasion of property privacy, or coercion. "

Using common sense, I answered questions as follows:

The wiretap telephones of competitors
immoral

Posing as a potential customer for competitors
immoral

Getting repeat customers to turn off the phone "request for proposal" soliciting competitors' bids
immoral

Buy product competitors and to dismantle
Is it economically feasible?

Hiring management consultants who have worked for competitors
No problem, since they do not reveal confidential information competitor.

Reward the competitors for employees tips
Immoral

Asking customers from competitors and / or suppliers
No problem with that, so far does not reveal confidential information of

The acquisition and analysis of competitors' garbage
"Dirty", but ethical and legal, if she comes from legal sources

Advertising and interviewing for nonexistent jobs
Immoral

Taking tours of the facilities of competitors
Ethics, if we do not conceal our identity or affiliation

Release of false information about the company in order to confuse competitors.
Immoral

Questioning of those competing technologies at trade shows and conferences
Ethics, insofar as we do not conceal our identity or affiliation

Hiring key people away from competitors
A common ethical practice. Note: this does not mean that we can leverage their knowledge of privileged / confidential information they may have.

Analysis of competitors union contracts
Ethics, if.

Posted on June 14, 2010.
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