Property Management Wellington

Management of the good (and Bad) News: An interview with the Head of Corporate Communications Bayfield
By John Marino

Being a public company is not easy. SOEs, or "pubcos" as they are sometimes called, have the same concerns that private firms, plus some more complex issues that require daily attention. One of these daily tasks is that of investor relations, IR. Investor Relations is the art of changing society relay both positive and negative, to existing shareholders and potential investors. It also means treating all the concerns of investors.

To delve into the art of investor relations, I contacted Don Myers, a director and communications director at Bayfield Ventures (TSX-BYV) "Bayfield", to explain the role of a Team relations with investors.

I caught Don on the phone at the end of the trading day, just after 1:00 pm Pacific Time. Don was excited, although it was the end of his workday. In general, an investor relations officer on the West Coast will start their work day at any time 6:00 to 6:30, and the work can be until mid-evening if necessary "to get the story "or" respond to the concerns of investors. "

Don said, "Bayfield uses an internal investor relations" approach rather than using "outside investor relations firms." There are two reasons. One reason is cost, and the other is the fact of this approach internally ensures that investors receive information Bayfield, rather than being bombarded with news from several companies simultaneously.

Don said: "Our department is composed of four people, including myself .... We are proactive in making calls to investors or email information to a database of 27,000 people. This includes the shareholders, potential investors, brokers and analysts mining. We take calls from investors and we respond to requests from investors email. We update the website Bayfield when there are new reports or mining analysts such as the recent coverage of the Rainy River gold camp by Wellington West and Canaccord.

Bayfield also participates in two programs to generate leads. "Directions" are potential investors interested in more information about a company or interested in being kept informed of developments in the company. For investor relations officer, a leader is a potential investor.

"A program we use is a combined program of 30-40 other mining companies, which helps offset the costs of reaching a wide audience," said Grant. "The program has several publications including The Globe and Mail, Northern Miner, and investors digest. It generates between 400 and 600 leads every 2-4 months. The program uses 91 different publications in the world as the investor Globe, Wall Street Journal and Barron's, which allows free access Annual Report to interested investors, generating 250-500 leads per month. "

Typically, each lead is sent either a PowerPoint presentation by email or a fact sheet. After that, lead is known to monitor issues of potential investor can have on the ongoing operations of Bayfield. Many investors back once the receipt of information and generally want to speak to someone in investor relations.
"We are always accessible," says Don, "as a matter of fact, all directors and officers in Bayfield are accessible at any time if an investor wishes to speak to someone special, including Don Huston, our president. "

Knowing nothing of Bayfield, I asked Don to give me a brief summary as it would any investor. tol Don.